Bushnell's new Prime family of optics answers basic necessities with straightforward features. Prime is engineered for today's hunters and shooters who crave simplicity, stability, and results. Prime optics combine fully multi-coated lenses and low dispersion glass with the durability needed for any hunt. It's all backed up by our exclusive EXO Barrier coating for protection against rain, snow, fog, and other challenging elements. Bushnell's newest family of optics ensure that you'll always be primed and ready when the magic hour arrives.
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